you choose the ending

A lovely execution of a Youtube ‘you choose the ending’ campaign for droptheweapons.org:

The first one I saw like this was the Samsung ‘Follow Your Instinct’ campaign from Canada last year – not quite as slick though, sorry but it’s true:

some recent work

It’s been a while since i posted about any campaign work so here’s some of the latest stuff:

Pepsi Maxcast – a continuation of M&B’s branded music curation on myspace but this time from a blog platform and then out across twitter, tumblr, facebook and youtube. The boys at Pirata have done a great job on the new design work.

Aero Thought Bubbles – a simple little facebook application that let’s you add ‘thought bubbles’ to your pictures on facebook. 20,000 fans of the brand in less than a week show how people will actively get involved if it is around a passion, such as chocolate!

Nike – Show Your 5 – a bit old now but still a great campaign involving a video mashup tool on Youtube and some superuser outreach with our friend Smivadee.

david after dentist

how to create a meme and then cash in on the 28m youtube views:

and a funny (made me laugh anyway) david after dentist/christian bale meme mashup:

User generated music video

A lovely user generated webcam mashup featuring fans of Japanese band Sour for the music video to their track ‘Hibi no Neiro’ (Tone of everyday):

internet on the telly

I’ve been harping on for some time (to anyone who’ll listen) about how our tv and internet experiences are going to merge and YouTube XL looks like a sign off things to come.

YouTube as we know it but formated for widescreen and remote control.

mash up music

curtousy of walliams had a go at my flatmate, this is amazing – tune made from a mash up of individual youtube clips. check it out and then check out the individual clips in ‘more info‘:

kittens inspired by kittens

haven’t seen anything on YouTube I’ve liked this much for ages – simple but genius:

What is it with the music corps?

So nothing really that new here but… i made a little film to supplement my dismal photoshop skills with some premier. Just a little film to a Gram Parsons track full of love and appreciation. So I put it on YouTube and a handful of people watch it, some of them actually rate it. This makes me happy.

Warner pulls it from YouTube for infringement.

Now, i know that i’m a bad person, what i did isn’t strictly legal and by using the track I’m sure Gram,  if he were still with us (bless his soul), would hunt me down. But in no way was my little film trying to profit from the track.

If anything, should someone see my little film, like it and be introduced to the music, they may well then go out and buy a cd – I would and do.  If anything I’m acting as an advocate for Warners product, helping them raise awareness of it and helping them shift more cds.

I now hate Warner. I’m now on The Hype Machine. 

When will they learn.

Rant ends.