inspiration from press ads

I love everything interactive, iphone, social etc. but nothing beats the simple elegance of a genius press ad. Below are a few nice examples spotted recently.

We’ve been talking for a while about the death of the banner and I think future might see a move to larger online ad formats with more basic creative, an image and line of copy that gently offers interaction rather than tries to ram it down peoples throats.

More can be found at gone/later.

nice little ad

Following my post about on-line ad formats and creating cut through with simplicity – this ad for new Universal act V.V Brown does a nice job. Using video within the constrictive ad space isn’t new but, like Lean Mean’s Virgin ads, the simplicity works.

* If the ad doesn’t play when you get to the page hit refresh

my new favourite website…

… is sampottsinc.com

simple, original, playful, fun and lovely

i’ve been thinking that more web stuff should be like this – particularly as an antidote to on-line advertising’s overly flashy flash and animated gifs 

talking here at Mindshare about new on-line advertising formats, i think not only is there scope for larger formats like in press, but also like in press i would love to see simpler more iconic ads. the fate of the click thru rate has been written for a long time and not assuming people are going to read until the 4th frame of animated copy isn’t new. but rather than just video which adds to the noise, i think impact and cut through will also come from simple images and straplines - that then use the medium to allow consumers to dive in for product demos, video etc.

a friend recently worked on the on-line advertising of goodby’s ‘where amazing happens’ campaign for the NBA, and (similar to the tv spots below) through subtle animation of powerful images, the ads stand out through tranquility and a lack of shouting

when there is a role for traditional online advertising i want to do more like this