you choose the ending
A lovely execution of a Youtube ‘you choose the ending’ campaign for droptheweapons.org:
The first one I saw like this was the Samsung ‘Follow Your Instinct’ campaign from Canada last year – not quite as slick though, sorry but it’s true:
charity 2.0
Following the post about ‘Traces of hope‘ and charities taking different approaches to raising awareness and funds, Childs i Foundation is a charity setting out from a web2.0 perspective and isn’t asking for money (yet!) but just that people join their community and lend support in whatever way they can. Get involved here…
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