bus shelter roof advertising

genius or annoying or only relevant to tourists on open top buses and youts playing loud music on their phones?

or all of the above?

Art & Copy

one for the ad geeks – this looks good:

what’s next

A great follow up from Paul Isakson to his deck from last year - ‘What’s next in Marketing and Advertising’:

What’s Next In Marketing And Advertising (2009)

View more documents from Paul Isakson.

it’s the internet, stupid

I’m working on various projects at the moment (will post once done) about the future of media, twitter and how the internet is going to change our TV experience, and this fantastic TED talk from Clay Shirky nails a theme that runs consistently through each of these pieces of work. (It also nicely brings to life what Gordon Brown talks about in his surprise talk at TED Global last week).

The internet is now social, the old rule of top down media is dead, control is giving way to convening and this is all irrevocably changing the media landscape, our organisations and politics. From twitter dictating the flow of news to google liberating the content on our TV screens, it all directly impacts the role that media and brands play in people lives.

I’ve not got the answer, but as this is all changing faster than the agencies we work in and the brands we work for, it seems time to step back and reconsider how we ‘advertise’.

There is more on this also from Chungaiz over at TheScrapbook, where he talks about Jeff Jarvis’s ‘Advertising as Failure’ and Monocol’s approach to media titles as creative partners.

I would love to know your thoughts on the above, please comment or email alastair.cotterill@mindshareworld.com

nice new nike ad (but no kittens)

Text Nike to 82100

That is an ad.

And this is an ad for Dare:

This is an ad

What’s next in marketing and advertising

Paul Isakson nicely sums up where we are and where we are heading.