eşref armağan painting volvo s60
eşref armağan, a remarkable blind artist paints the all-new volvo S60, giving us a vision of a car which is due to launch next year and no one has seen yet.
social media = business
more great stuff from gary vaynerchuk over here on his blog
like: “social media was called web 2.0 a year ago… and is going to be called media in a year”.
social media isn’t just the mustard, it’s the hotdog!
social media = business
An approach to ’social centric’ planning
Following lots of presentations on the importance of social media, here are a few thoughts on putting ’social’ at the heart of marketing plans. Very much work in progress so any thoughts are welcomed.
another social media deck
And a good one. From Frank Striefler on ‘How to create advocacy and conversation, Planning-ness 2009′:
Mindshare Twitter research
Very late in coming but here is some research we have conducted at Mindshare on Twitter. Using both qual focus groups and quant network analysis we’ve looked at the various ways people are using the network, how brands are engaging them and the spread of branded messages. From this we have drawn some rules of engagement for how brands should approach Twitter as part of their broader social media strategies.
how facebook beat myspace
A fairly conclusive Hitwise chart revealing the visit fortunes of Facebook and Myspace over time – from an interesting article on Read, Write, Web on How Facebook beat Myspace: From College Dorm to Platform
you choose the ending
A lovely execution of a Youtube ‘you choose the ending’ campaign for droptheweapons.org:
The first one I saw like this was the Samsung ‘Follow Your Instinct’ campaign from Canada last year – not quite as slick though, sorry but it’s true:
It’s not what you say that matters
some recent work
It’s been a while since i posted about any campaign work so here’s some of the latest stuff:
Pepsi Maxcast – a continuation of M&B’s branded music curation on myspace but this time from a blog platform and then out across twitter, tumblr, facebook and youtube. The boys at Pirata have done a great job on the new design work.
Aero Thought Bubbles – a simple little facebook application that let’s you add ‘thought bubbles’ to your pictures on facebook. 20,000 fans of the brand in less than a week show how people will actively get involved if it is around a passion, such as chocolate!
Nike – Show Your 5 – a bit old now but still a great campaign involving a video mashup tool on Youtube and some superuser outreach with our friend Smivadee.
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