idon’t care, istill love my iphone

the verizon/moto/android ‘idon’t’ ad attacking iphone misses the mark for me.

you clearly don’t get why ilove my iphone – revolutionize a category through product and interface design and imight learn to love you too:

Future of mobile

i’m currently doing some research for a future media debate at Mindshare and coming across lots of interesting stuff, most of which I’ll post after. in the meantime one interesting film that doesn’t quite sit with our case and I don’t think will hurt our argument if i share, plots the recent growth of mobile and makes predictions on where it’s all going:

if the future is anywhere near this then it has huge implications for mobile brands and the following highlights the predicament that major manufactures currently find themselves in compared to apple:

microsoft’s vision of the future

after playing on microsoft’s surface i was left slightly underwhelmed – yes it’s cool but then not as cool as my iphone. however having seen this – courtesy of faris and thescrapbook – the future is definitely touch and the potential is mind-blowing:

Portable social graph – Facebook Connect

A great deck from Razorfish about the potential of portable social graphs, using Facebook Connect as an example. Another example of the what semantic web could mean and of ambient intimacy:

Ambient Intimacy

Why do we Twitter? It’s all about the ambient intimacy - from the International Herald Tribune.

Traces of Hope

A couple of nice examples from the BBC on technology (and ad techniques) being put to great use by chariities.

‘Traces of hope’ is a new ARG from the British Red Cross (with the writers of Kate Modern and Enable Interactve) were you have to help Joseph, a refugee in wartorn Northern Uganda, find his mother. The game works to raise awareness of the conflict, the work the Red Cross does to reconnect families separated by conflict, and drives home how individuals can make a difference by actively getting involved. I’ve signed up to the game and am excited to see how it plays out.

And an interesting article on the UN and Vodafone Foundation Technology Partnership funded initiative that uses an open source mobile platform to help control the outbreak of polio and other diseases in Kenya.

location based film

the future according to Google

Google blogs on the future of mobile, the internet, search and online video.

Text Nike to 82100

That is an ad.

And this is an ad for Dare:

This is an ad

why twitter?

We’ve been wondering at MindShare why people use Twitter – I love twitter but don’t quite know why. Most of the people I follow just seem to be twittering about what they are eating for their lunch.

Maybe its to do with the feeling of connectedness without direct contact.

That might just be a worrying insight on me, but maybe that’s also where the power in twitter lies for brands.

If a brand can make twitter truly useful for its customers then they get close to the holy grail – permission to connect with them on regular basis through mobile at no cost.

The digital planners’ planner Nick Emmel talks about the Dell example on his blog.

I think this is a really nice example of how brands can use twitter.