digital popcorn

warhol polaroids of 70’s sporting champions

Posted in art, inspiration by alastaircotterill on November 12, 2009

currently showing at danziger in NY

a young jack nicklaus looks uncannily like an old chris tarrent

ad5aa688aa175701323c6d37e4364415

Bookmark and Share

lego copie d’arte

Posted in art, inspiration by alastaircotterill on November 12, 2009

art recreated through lego by italian artist marco pece - more copie d’arte here
1385760678_3424a7372f

Bookmark and Share

the post crisis consumer

Posted in inspiration, thoughts and things by alastaircotterill on November 10, 2009

john gerzema makes loads of great points in his ‘post-crisis consumer’ TED talk about the opportunity coming of the financial crisis.

the overarching theme is the shift from mindless consumption to mindful consumption and the need for brands to find different ways to offer an exchange of value with consumers. these broadly fall under the following themes:

  • providing different ways for people to pay with variable costs and dynamic pricing (micropayments, hulu vs cable subscriptions, blue collar yacht clubs)
  • the importance of brands expressing and living up to their ethics and values through transparency and accountability (patagonia footprint chronicles, using twitter to encourage giving employees a voice etc.)
  • durability and building products to last (cars now lasting 9 years on average in US, howies hand me down range, brown field developments)
  • the focus on training/self improvement and people wanting to get their hands dirty with different forms of dyi (growth of self build, allotments, microsoft training programs)
  • and the importance of community with consumer driven co-ops, local level information sharing, brands acting as community organisers and the rise of carrot mobs (crowd incentives rather than boycotts)

well worth the watch:

Bookmark and Share

tony hawk – live in the details

Posted in inspiration, thoughts and things by alastaircotterill on November 9, 2009

he may be the ‘apple pie’ of skating but tony hawk shows the sheer power of someone doing what they love doing.

skating is one of the biggest cultural phenomenon of the last few decades and has resulted in an entire industry being built around a group of people following their passion. likewise with hip-hop, gaming and graffiti, and if you combine two or more of these (like tony hawk has done with skating and gaming) then you’ve got the making of huge success.

the godfather of the commercial skating scene provides his top 5 tips to business insider:

  1. make yourself your target audience – “go into business to provide a product you wish you could buy, but that doesn’t exist yet”
  2. stay an active consumer in the market you sell in
  3. don’t mistake buzz for success – “buzz is a great way to generate sales, but it is not itself evidence that your business is doing well.”
  4. forget about the big picture – live in the details
  5. you will fall – get a helmet

via @luketipping

some other skate related posts


Bookmark and Share

Great rant from Gary Vaynerchuk

Posted in inspiration, internet, thoughts and things by alastaircotterill on October 22, 2009

Bookmark and Share

future VW camper van

Posted in design, inspiration by alastaircotterill on October 22, 2009

where do i pre-order?:

Bookmark and Share

another social media deck

Posted in inspiration, social media, thoughts and things by alastaircotterill on October 19, 2009

And a good one. From Frank Striefler on ‘How to create advocacy and conversation, Planning-ness 2009′:

Bookmark and Share

changing behaviour through fun

Posted in inspiration, thoughts and things by alastaircotterill on October 19, 2009

simple and effective – the fun factory is a great initiative from VW to find fun ways to change peoples behaviour for the better:

Enter your idea here by 15th Nov.

Bookmark and Share

the perfect brief

Posted in design, inspiration by alastaircotterill on October 16, 2009

jagger-480x608

thanks to Swiss Miss via Robbie D

Bookmark and Share

died young, stayed pretty

Posted in advertising, art, design, inspiration by alastaircotterill on October 15, 2009

this looks good – died young, stayed pretty:

and this is good – beautiful losers:

featuring a fave ad by Mike Mills:

Bookmark and Share