eşref armağan painting volvo s60
eşref armağan, a remarkable blind artist paints the all-new volvo S60, giving us a vision of a car which is due to launch next year and no one has seen yet.
An approach to ’social centric’ planning
Following lots of presentations on the importance of social media, here are a few thoughts on putting ’social’ at the heart of marketing plans. Very much work in progress so any thoughts are welcomed.
bus shelter roof advertising
genius or annoying or only relevant to tourists on open top buses and youts playing loud music on their phones?
or all of the above?
idon’t care, istill love my iphone
the verizon/moto/android ‘idon’t’ ad attacking iphone misses the mark for me.
you clearly don’t get why ilove my iphone – revolutionize a category through product and interface design and imight learn to love you too:
died young, stayed pretty
this looks good – died young, stayed pretty:
and this is good – beautiful losers:
featuring a fave ad by Mike Mills:
It’s not what you say that matters
some recent work
It’s been a while since i posted about any campaign work so here’s some of the latest stuff:
Pepsi Maxcast – a continuation of M&B’s branded music curation on myspace but this time from a blog platform and then out across twitter, tumblr, facebook and youtube. The boys at Pirata have done a great job on the new design work.
Aero Thought Bubbles – a simple little facebook application that let’s you add ‘thought bubbles’ to your pictures on facebook. 20,000 fans of the brand in less than a week show how people will actively get involved if it is around a passion, such as chocolate!
Nike – Show Your 5 – a bit old now but still a great campaign involving a video mashup tool on Youtube and some superuser outreach with our friend Smivadee.
Future of mobile
i’m currently doing some research for a future media debate at Mindshare and coming across lots of interesting stuff, most of which I’ll post after. in the meantime one interesting film that doesn’t quite sit with our case and I don’t think will hurt our argument if i share, plots the recent growth of mobile and makes predictions on where it’s all going:
if the future is anywhere near this then it has huge implications for mobile brands and the following highlights the predicament that major manufactures currently find themselves in compared to apple:
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