why twitter?

We’ve been wondering at MindShare why people use Twitter – I love twitter but don’t quite know why. Most of the people I follow just seem to be twittering about what they are eating for their lunch.

Maybe its to do with the feeling of connectedness without direct contact.

That might just be a worrying insight on me, but maybe that’s also where the power in twitter lies for brands.

If a brand can make twitter truly useful for its customers then they get close to the holy grail – permission to connect with them on regular basis through mobile at no cost.

The digital planners’ planner Nick Emmel talks about the Dell example on his blog.

I think this is a really nice example of how brands can use twitter.