tony hawk – live in the details
he may be the ‘apple pie’ of skating but tony hawk shows the sheer power of someone doing what they love doing.
skating is one of the biggest cultural phenomenon of the last few decades and has resulted in an entire industry being built around a group of people following their passion. likewise with hip-hop, gaming and graffiti, and if you combine two or more of these (like tony hawk has done with skating and gaming) then you’ve got the making of huge success.
the godfather of the commercial skating scene provides his top 5 tips to business insider:
- make yourself your target audience – “go into business to provide a product you wish you could buy, but that doesn’t exist yet”
- stay an active consumer in the market you sell in
- don’t mistake buzz for success – “buzz is a great way to generate sales, but it is not itself evidence that your business is doing well.”
- forget about the big picture – live in the details
- you will fall – get a helmet
via @luketipping
some other skate related posts
social media = business
more great stuff from gary vaynerchuk over here on his blog
like: “social media was called web 2.0 a year ago… and is going to be called media in a year”.
social media isn’t just the mustard, it’s the hotdog!
social media = business
An approach to ’social centric’ planning
Following lots of presentations on the importance of social media, here are a few thoughts on putting ’social’ at the heart of marketing plans. Very much work in progress so any thoughts are welcomed.
bus shelter roof advertising
genius or annoying or only relevant to tourists on open top buses and youts playing loud music on their phones?
or all of the above?
idon’t care, istill love my iphone
the verizon/moto/android ‘idon’t’ ad attacking iphone misses the mark for me.
you clearly don’t get why ilove my iphone – revolutionize a category through product and interface design and imight learn to love you too:
another social media deck
And a good one. From Frank Striefler on ‘How to create advocacy and conversation, Planning-ness 2009′:
changing behaviour through fun
simple and effective – the fun factory is a great initiative from VW to find fun ways to change peoples behaviour for the better:
Enter your idea here by 15th Nov.
