an augmented future
I’m sold on the importance of mobile marketing and i’m convinced that geo-based utility is where at. I don’t necessarily think that foursquare is the answer, but i am loving the acrossair browser and some of its branded augmented reality tools – like Stella Artois’s Le Bar Guide.
It was no surprise that I felt like having a beer after using the Stella Bar Guide – but what did surprised me was that I choose to have a Stella, when I wouldn’t normally. It might just be that I’m susceptible but the fact the brand was on my radar was very tangible.
I’m sure that providing tools/services that are really useful like this drives real affinity with brands and I’m sure that mobile is the ideal way to deliver this.
At the moment brands playing in this space are few and far between, but the potential flip side of too many brands getting it wrong and branding every surface (real and virtual) without any utility or benefit to anyone is played out in Keiichi Matsuda’s nightmare vision of an augmented (hyper)reality:
As featured in CR.
pieces of a man
gil scott-heron is coming to town
i’m v excited about this – an opportunity to see living legend Gil Scott-Heron at the Royal Festival Hall in April
tickets go on sale tomorrow morning – hope to get mine and to see you there
A recent interview on BBC is worth checking out here
A exclusive preview of his new album is currently on the guardian
scale your caring
more great stuff from gary vaynerchuk – this time on brands (and celebs) keeping up with changing consumer expectations:
hit me up gary
keeping things in perspective
these ads make me smile every time:
and recently got switched on to this pure genius:
not necessarily that new but I keep coming back to them as ways to keep some perspective on a lot of what we’re talking to clients about.
some more data visualisation
we were lucky enough to have the fantastic David McCandless come in to the agency yesterday to talk about the wonders of data visualisation (what this space). if you haven’t already – check out informationisbeautiful
I’m not sure if the following meets David’s rules for what makes a great data vis but it’s a quite nice interactive data visualisation of 5 years of data visualisation:
giant steps
lifted straight from my new favourite tumblr - jazz channel, coltrane’s giant steps in time with the written music. the genius doesn’t come though just the notes on the page but seeing them in time with his playing is humbling and inspiring:
lego copie d’arte
art recreated through lego by italian artist marco pece - more copie d’arte here
eşref armağan painting volvo s60
eşref armağan, a remarkable blind artist paints the all-new volvo S60, giving us a vision of a car which is due to launch next year and no one has seen yet.
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